When you post on Twitter or Instagram, you don’t own your content—you’re just borrowing space. Lens Protocol, a decentralized social graph built on Polygon that lets users own their identity, posts, and followers as NFTs. Also known as Web3 social, it flips the script: your profile isn’t locked inside an app—it’s yours to move, sell, or connect anywhere. No more losing your audience because a platform changes its rules. With Lens, your followers are yours, even if you leave the app.
Lens Protocol isn’t just about moving your profile to blockchain. It’s about rebuilding social media from the ground up using smart contracts, self-executing code that handles interactions like following, posting, and tipping without middlemen. When you follow someone, you get a token representing that connection. When you post, it’s stored on-chain and can be reused across apps—whether it’s a new feed, a podcast player, or a gaming avatar. That’s the power of a decentralized social graph, a public, open network of user relationships that no single company controls. It’s like having your own social media API, open for anyone to build on.
But Lens isn’t perfect. Many apps built on it still feel clunky. Most users don’t understand how to manage their keys or pay gas fees. And while the idea of owning your data sounds great, few people actually use it daily. That’s why you’ll find posts here about fake airdrops pretending to be Lens-related, scams targeting new users, and projects that promise social rewards but vanish after launch. The real value isn’t in free tokens—it’s in the long-term shift toward user-owned networks. Below, you’ll find clear breakdowns of what’s real, what’s risky, and what’s just noise in the world of decentralized social media.
Decentralized content platforms let you own your posts, earn directly from your audience, and escape corporate control. Learn how Mastodon, Lens, and Mirror are changing social media in 2025.